• Sustainable Materials and Manufacturing
• Power Electronics, Machines and Drives (PEMD)

• the main motivation for the project
• the business need, technological challenge or market opportunity
• whether you have identified any similar innovation and its current limitations, including those close to market or in development
• any work you have already done to respond to this need, for example if the project focuses on developing an existing capability or building a new one the wider economic, social, environmental, cultural or political challenges which are influential in creating the opportunity, such as incoming regulations.

• how you will respond to the need, challenge or opportunity identified
• how will you improve on the similar innovation that you have identified
• whether the innovation will focus on existing technologies in new areas, the development of new technologies for existing areas or a totally disruptive approach
• the freedom you have to operate
• how this project fits with your current product, service lines or offerings
• how it will make you more competitive
• the nature of the outputs you expect from the project (for example report, demonstrator, know-how, new process, product or service design) and how these will help you to target the need, challenge or opportunity identified

• the roles, skills and experience of all members of the project team that are relevant to the approach you will be taking
• the resources, equipment and facilities needed for the project and how you will access them
• the details of any vital external parties, including subcontractors, who you will need to work with to successfully carry out the project
• if your project is collaborative, the current relationships between project partners and how these will change as a result of the project
• any roles you will need to recruit for

• the target markets for the project outcomes and any other potential markets (domestic, international or both)
• the size of the target markets for the project outcomes, backed up by references where available
• the structure and dynamics of the target markets, including customer segmentation, together with predicted growth rates within clear timeframes
• the target markets’ main supply or value chains and business models, and any barriers to entry that exist
• the current position in targeting these markets
• the size and main features of any other markets not already listed

• what the market’s size might be
• how your project will try to explore the market’s potential

• your current position in the markets and supply or value chains outlined, and whether you will be extending or establishing your market position
• your target customers or end users, and the value to them, for example, why they would use or buy your product
• your route to market
• how you are going to profit from the innovation, including increased revenues or cost reduction
• how the innovation will affect your productivity and growth, in both the short and the long term
• how you will protect and exploit the outputs of the project, for example through know-how, patenting, designs or changes to your business model
• your strategy for targeting the other markets you have identified during or after the project

• your plans to spread the project’s research outputs over a reasonable timescale
• how you expect to use the results generated from the project in further research activities

• external parties
• customers
• others in the supply chain
• broader industry
• UK and Indian economies

Describe and, where possible, measure:

Describe any expected social impacts, either positive or negative on, for example:

Question 10. Project management

How will you manage your project effectively?
Explain:

You must submit a project plan or Gantt chart as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size.

Question 11. Risks

What are the main risks for this project?
Describe:

You must submit a risk & Mitigation strategy as an appendix to support your answer. It must be a PDF, up to 2 A4 pages long and no larger than 10MB in size. The font must be legible at 100% zoom.

Question 12. Added value

How will this public funding help you to accelerate or enhance your approach to developing your project towards commercialisation? What impact would this award have on the organisations involved?
Explain:

Question 13. Costs and value for money

How much will the project cost and how does it represent value for money for the team and the taxpayer?
In terms of your project goals, explain:

Annexure-II

Your Project Costs – Guidance for Indian Applicants

What You Can Claim as Eligible Costs for the Project?

This document is intended for use with the Competition Guidance Document. It covers the following:

There are ranges of costs that can be supported as your eligible project costs.

The estimates of the costs that you use to complete the project cost must be the total costs for the project and will include costs for all activities and all participants that are involved in your section (part) of the project.

Please Note: Any revenue generation activities cannot be included as part of project costs. Only Research & Development related activities can be included as part of project costs.

Eligible Costs
For a cost within your project to be eligible for funding it must:
– be incurred and paid between your project start and end dates.
– meet the eligibility criteria in the categories listed below.

TDB pays your grant based on audited actual eligible costs. These costs must be incurred and paid between your project start and end dates.

1. Labour Cost:
You may claim the labour costs of all individuals working directly on your project. You need to list the total man-days worked by all personnel working directly on your project and briefly describe their role.

Your eligible labour costs will be on the basis of salary amounts actually incurred and paid. You therefore cannot include any form of in-kind/goodwill contribution by staff members or costs relating to profit related pay, dividends, shares, share options, royalties or similar remuneration methods.

The total number of working days per year for the organisation is based on full time working days per year less standard holiday allowance. Sick days, waiting time, training days and non-productive time are not eligible as part of the calculation.

Project Management cost: 
The costs of project management by an Indian Project Lead (IPL) on behalf of the Indian consortium (IPL and collaborating R&D organisation/academic institution are eligible and should be included within your Labour calculation. In cases where your project management is sub-contracted, a strong case should be made for the necessity and benefits of this approach.

2. Overheads
In every project, there are always some overheads. These overheads, however, will be determined by the Project Evaluation Committee (PEC), on a case to case basis, at a flat rate (percentage) to the total project cost. While determining the overhead flat rate (percentage), PEC will take into consideration the following:

3. Materials Consumed
The costs of materials to be consumed directly on your project are eligible costs, provided that they are not already included in the overheads and purchased from third parties. If material has a residual/resale value at the end of your project, costs should be reduced accordingly. If you are using materials supplied by associated companies or sub contracted from other consortium members then you are required to exclude the profit element of the value placed on that material – the materials should be charged at cost.

Software that you have purchased specifically for use during your project can be included in materials. However, if you already own software which will be used in the project, or it is provided for usage within your consortium by a consortium member, only additional costs incurred & paid between the start and end of your project will be eligible. Examples of costs that may be eligible are those related to the preparation of disks, manuals, installation, training or customisation. Costs should be split between their component parts and allocated to the appropriate cost category.

4. Capital Usage
Capital usage refers to an asset utilised by your planned project, which has a useful life of more than one year, is stand-alone, distinct and moveable.
You should provide details of capital equipment and tools to be bought for your project.

5. Sub-contracts, Consultancy Fees (including Fees for Trial and Testing) 
Sub Contract costs relate to work carried out by third party organisations that are not part of your project or your collaborative group. You may sub contract work that is essential to the success of your project where the expertise does not exist in the collaborative group or where it would not be cost-effective to develop inhouse skills for your project.

Sub contract services supplied by associated companies should exclude any profit element and be charged at cost.

You should name the subcontractor (where known) and describe what the subcontractor will be doing and where the work will be undertaken. We will look at the size of this contribution when assessing eligibility and level of support.

6. Travel and Subsistence
You should only include reasonable costs that are justified and will be incurred exclusively for the progression of the research project. Details and purpose for the expenditure, including number of staff attending, must be given. In case of Air-travel, economy class air-fare only will be supported under the programme.

International travel, strictly between India and counterpart country, may be supported on a case to case basis, as per the applicable norms of the Government of India.

7. Other Costs
Other Costs can be used for eligible costs which are not included in the above sections. Each type of cost that you include in this section should be described in the application form as to what it is, why it is eligible and so included in the costs of the project.

Examples may include:
Training Costs – These costs are eligible for support where they are specific to and necessary for your project. TDB may consider support for management training specific to your project but will not support ongoing training.

Preparation of Technical Report(s) – For example, where the main objective of your project is the support of standards or technology transfer. You should demonstrate how this report is above and beyond what would normally be produced through good project management.

Market Assessment – There is some scope for support of market assessments studies in order to more fully understand the applicability of your projects results to the intended market and to help steer your project towards exploitable ends.

Licensing in New Technologies – Exceptionally, TDB may consider support where it makes sense to do so, for example, to avoid “reinventing the wheel”. Where imported technology makes up a large part of your project then it will be expected that there is development of that technology as part of your project.

Patent filing costs for NEW IP generated by your project may only be allowable for MSMEs, which will be decided on a case to case basis. These should not include legal costs relating to the filing or trademark related expenditure as these are deemed to be marketing/exploitation costs. Regulatory compliance costs are eligible if necessary to carry out your project.

8. Project Audit, Legal and Accounting Costs 
The legal costs of setting up project or the collaboration and costs associated in conducting audits, accountant’s reports or making grant claims are ineligible.

9. Contribution in Kind 
Contributions in Kind (CiK) are goods or services provided free of charge by a party that is NOT a member of your consortium and not subject to the terms and conditions of an Offer Letter. They can be in the form of access to facilities, supply of materials, labour or expertise but must not include a profit element.

CiK costs must meet the usual eligibility criteria and must have been incurred and paid by the provider between the start and end of your project. Verification is normally done during the audit of your project through a CiK certificate provided by the contributing organisation.

Contributions of this type should be shown with their value contributing to the total eligible costs of the receiving partner. Grant can be claimed and adjusted to the extent of the value determined against such contributions, if goods or services under CiK are already included in the project proposal.

10. Cash Transfers
Cash transfers are not allowable except under exceptional circumstances with prior agreement. Where these are allowed, the transfers are cash neutral to the total eligible costs of your project. The donating partner should show the cash value in their costs as a positive value. The receiving partner should show an equal negative value in their costs.

Once your project commences, it will be necessary for the partners to invoice and transfer cash between them in order for this to be eligible.

11. Cash Contributions 
If a cash contribution is being made to your project from outside of your consortium, this should be shown as a negative value in the Costs worksheet, thus reducing the eligible costs for the receiving partner and reducing their grant application.
Non-Eligible Costs: